Capstone Project
Virality or Validity is my fourth-year capstone project examining the misuse and impact of digital media on information credibility. The project explores how viral content can distort public understanding, with a specific focus on women’s health and birth control. Using TikTok as the primary platform of analysis, I investigated how trends, algorithms, and influencer-driven narratives shape perceptions of birth control, often prioritizing engagement over accuracy. The project highlights the implications of misinformation on women’s health decisions and emphasizes the responsibility of digital platforms and content creators in shaping informed discourse.
I was awarded the 2025 John Cross Memorial Award for Knowledge Transfer for my capstone video. This award recognizes students who excel at communicating complex ideas to non-expert audiences using both text and visuals, with a focus on ethical impact and community engagement.
Let’s Move Canada Reels
As the Social Media Intern at Let's Move Canada, I inspired Canadians to lead active, healthy lifestyles. I’ve successfully increased the accounts following by 90% during my time with the non-profit.
For more reels, Visit https://www.instagram.com/letsmovecanada/
The Facial Room Reels
At The Facial Room, I create compelling reel content for social media, showcasing the brand’s products. By highlighting the benefits and uses of each product, I help drive follower engagement and encourage purchases, boosting brand awareness and customer interaction.
For more reels, visit https://www.instagram.com/thefacialroom/?hl=en
Commission Pieces
“Digital Footprint” A Multimedia Communications Project
A school photography assignment to showcase the effects of a digital footprint on internet users.
Grade Received: 82%
